Hoteles Emporio is a chain of hotels in Mexico present in Acapulco, Cancun, Mexico City, Ixtapa, Mazatlan, Veracruz, and Zacatecas.
While preserving the monumental and classic features of the typography used by Emporio Hotels, we created a series of unique and original typographical characters, which gave the firm its own personality: modern, elegant and young.
To achieve the proper coexistence with the renewed internal image of the firm, we eliminated decorations and details in the letters, maintaining the spirit of Emporio alive.
The Graphic Identity project was conducted by Terminal Creativa and our collaboration was based on the design and development of the typographic logo.
Art Direction, Branding